Imagine building a business that can effortlessly scale—without the chaos of silos holding you back. A holistic integration strategy is the key to turning that vision into reality. A holistic integration strategy allows business owners to build a platform that serves as a true foundation for future growth. Without the right processes in place, it becomes very easy for companies to fall into a cycle of bad communication and redundant work—commonly known as silos.
Siloed information can harm your business in many ways when left unchecked. No matter if it’s duplicate work, too much time spent searching for vital information, or repeat documents and orders for the same resources, silos can cause a lot of waste and unnecessary overheads.
How can this be avoided, you ask? Well, you need all your data streams to “talk” to one another. When you can get a coordinated, big-picture view of your business across various departments, you’ll be able to plainly see where you’re excelling and where you can improve.
Let’s take a look at some of the benefits of integrating systems for a more holistic view of your business’s most crucial data.
Enhanced Sales Strategy
When you decide to integrate your sales data with other customer data, you open up a whole new world to better understand potential and current customers. Not only does this help you meet their needs with your products and services, but it also creates a level of consumer trust in your brand. If you can give your customers exactly what they’re looking for, they won’t have to worry about looking anywhere else to get what they need.
For example, by integrating your customer relationship management (CRM) platform with your marketing email provider, you can monitor your consumer email reactions. As a business owner, you’ll be able to see what emails your target audience has seen and hasn’t seen, as well as what they clicked on that sparked their interest.
By leveraging this valuable data, you can identify which customers to target more effectively in the future. Based on their unique preferences and engagement patterns, you can deliver tailored promotions or offers to those most likely to respond, ultimately driving higher sales and increasing revenue.
Time and Cost Savings
There are a variety of ways integrated systems can be more cost- and time-effective. As a business owner—you know time is money. The right integrations can put processes in place that introduce better organization, productivity, and collaboration within your business. Here are some ways proper integration can save you time and money:
- Avoid Tedious Tasks: Since these systems can be integrated into your various platforms, you won’t need to spend energy copying over information from your CRM platform to your Lead Generation platform, etc.
- Quickly Access Customer Profiles: With integrated system management, you can quickly and accurately address customer inquiries by having all relevant information at your fingertips. Being proactive rather than reactive is a huge money and time saver.
- Reduce Risk: In the case of disaster, an integrated system helps reduce lengthy business interruptions by giving you all the business data and information you need to avoid a halt in primary operations.
- Simplify Streaming: Reduce data complexity with an integration plan that manages multiple interfaces by streamlining information into one user-friendly source.
- Automate Manual Tasks: Automation technology can take away hours of inefficiencies when you make data proactively talk to one another.
- Minimize Errors: Create data integrity that ensures your most crucial information is free of inconsistencies, errors, and duplication.
Integrating Project Management
While integrating your data to gain a comprehensive view of your business is valuable, you may find yourself asking, “What comes next?” To effectively leverage this data, it may be essential to utilize a robust project management tool such as SharePoint.
At Exact IT Consulting, we’re here to help answer your questions, identify the best services and software for your business needs, and instill confidence while integrating your systems. SharePoint can be a hugely beneficial way for organizations of all shapes and sizes to improve sales, productivity, and costs. To learn more about Microsoft SharePoint, contact Exact IT Consulting today
